How to Upload My Podcast to Youtube
How tin can you successfully repurpose a podcast to YouTube?
This is a question that nosotros get asked all the fourth dimension.
Podcast = audio. YouTube = video. Are they really a match made in sky?
The short answer is – yes! It tin can work, and it tin can work really well...simply at that place are unlike approaches, and it depends on your goals, plus how much time and budget you can commit.
If you accept a podcast, and then of course you want to get your episodes in front of as many relevant people equally possible. This is especially important for podcasts created past B2B businesses (similar The Content 10x Podcast).
Your podcast is a grade of content marketing, so you want to do everything in your power to attain your target audience.
YouTube is a fantastic solution for expanding your reach, subsequently all, information technology's the 2nd largest search engine in the world. And, according to a report by the Academy of Florida, YouTube is the number 1 podcast listening platform for eighteen–54-twelvemonth-olds.
Many podcasters are finding creative ways to get their content on the platform through repurposing. But how do they practise it? And what are the best practices to follow?
For over 3 years, we've been repurposing podcasts to YouTube for our clients. We've seen what works, and what doesn't work. Then, I'thousand sharing my years of experience, the dos and don'ts, and showing you lot how to repurpose a podcast to YouTube.
Listen to the podcast episode below or read on for more…
How to repurpose a podcast to YouTube and aggrandize your accomplish
Repurposing your podcast is all well-nigh expanding your reach, having a bigger impact and growing your audience.
You've worked hard to launch your show and produce fantastic podcast episodes. The side by side step is to get information technology found and heard. Ahhh, the "podcast discoverability" issue that we hear people talk well-nigh a lot.
It'due south not plenty just to upload your episodes to your podcast host. Sure, this puts it on all the podcast apps, – east.1000. Apple Podcasts, Spotify, Amazon Music, Stitcher – but your content could expand its reach much, much farther.
Podcast apps provide a style for people who know virtually your show to listen to it. Just the likelihood that you'll grow your audition by but uploading episodes to the podcast apps is slim.
Yous've got to market your podcast, and an effective way to do this is to repurpose your content.
In that location are lots of means that you lot tin can repurpose your podcast episodes, it'south something that I've created a lot of content well-nigh. Check out How to Repurpose a Podcast on Social Media and Epic Podcast Repurposing.
I've been podcasting and blogging for over iii years and I've created a lot of content well-nigh podcast repurposing, so just head on over to my blog and podcast page to detect out more than. There's an entire affiliate in my book defended to podcast repurposing too.
Why repurpose a podcast to YouTube?
At present, you might be thinking, "Why repurpose a podcast to YouTube? It'due south not a podcasting platform!".
Merely in actual fact, it is.
If you consider that a "podcasting platform" is a place where people eat podcast content, then it tin can exist whatever platform that hosts podcast content.
I think well-nigh people would be surprised at just how many people get to YouTube to wait for and heed to podcasts. Co-ordinate to The Verge, a survey of Canadian adults plant that 43% of people listened to their podcasts on YouTube in 2019.
Secondly, if your podcast uses both video and audio, and so you're creating content in both mediums anyway. So, it'south not and then much of a headscratcher to work out why podcasts work on YouTube. If yous record your full podcast every bit a video, then you'd telephone call information technology a video podcast.
At that place are a lot of podcasts available to watch (and listen to) on YouTube. In fact, some of my personal favorite podcasts are actually video podcasts available on YouTube. For example:
The Hashemite kingdom of jordan Harbinger Show
And let'southward not forget the most popular podcast at that place is, like it or loathe it, The Joe Rogan Experience. This prove repurposes fairly long clips from each podcast episode onto YouTube – not the entire episode due to Spotify exclusivity rights.
With over 2 billion monthly active users on YouTube, it's no surprise that people want to become their content on there. If you lot repurpose your podcast to YouTube, in theory, you can get-go tapping into that potential.
And we must remember that YouTube is a search engine – the second largest search engine in the earth, second only to Google (which owns YouTube!).
This tin mean more visibility for your podcast. You lot might notice new listeners who stumbled upon your video via a search on YouTube or Google, or only considering your video gets recommended by the algorithm (lucky you!).
Therefore, repurposing a podcast to YouTube allows you to reach non just a bigger audience, just an entirely new audience who may not even know what a podcast is. Your podcast will never get in forepart of that audience if it stays on podcasting apps alone.
If y'all can bring your podcast to a platform people enjoy engaging with, and in a format that they prefer, information technology stands a fighting gamble of getting noticed.
Repurposing vs. reposting
I'1000 a flake fussy when it comes to the definition of repurposing…especially when we're talking almost repurposing a podcast to YouTube.
One way to become your podcast onto YouTube is to have a static image, with an animated waveform, and the audio plays over this. This is called an audiogram.
Many podcast hosts will allow you to practice this automatically every fourth dimension you upload a new episode to the host. It'south simply one more destination to post your episode likewise.
I practise non consider this to be repurposing. I consider this to be reposting.
To me, repurposing needs to be platform-specific and creative. I ever say that repurposing is never, E'er, copy and paste.
In this instance, that'southward exactly what you're doing. There'due south no consideration for the new format, new platform, new audition...etc. That's why I phone call this reposting, not repurposing.
Don't get me incorrect, there is naught wrong with doing this if y'all just want to accept content on YouTube. If you are strapped for time, have a limited budget, or YouTube simply isn't a priority, then past all ways it'due south better than doing null. If you automate this process, then it'south hardly a big imposition.
Just every bit the saying goes "you go out what you put in". So, don't expect to grow a big YouTube channel, don't expect massive results, and don't call yourself a "YouTuber"!
I've written before nigh other ways to become your podcast content onto YouTube when you only have an audio file – check out my post v Ways to Repurpose Your Podcast into Video. But these involve a bit more work.
For example, you could create a short trailer of the episode by sharing a few sections of audio with changing static images to arrive more visually appealing. The intention is to become them interested in listening to the podcast vs. consuming your full podcast on YouTube.
In this mail service, I'm going to focus on when the camera is turned on and nosotros have video footage as well as audio. This could be an in-person or remote interview, or it could be a "talking head", idea leadership style video with only one or 2 presenters. These are the near popular types of video podcasts that nosotros work with at Content 10x.
How to repurpose a podcast to YouTube: the dos and don'ts
To aid y'all go started with repurposing your video podcast to YouTube, here are my best exercise dos and don'ts.
Don't: upload the entire video podcast episode as it is
If y'all repurpose with the content format and platform in mind, then yous probably won't want to upload your entire video as information technology is to YouTube. This may be okay in some instances, simply in most, information technology'south not the best arroyo.
You really need to think about what y'all can do to develop the almost efficient product process possible. These processes should help you consistently create both a great video and a great podcast.
How do you do this? Well...
Do: make platform-friendly edits
Think near what podcast elements might non be necessary for YouTube. Do you really need your intro?
It'southward well-known that a whopping 20% of users will terminate watching a YouTube video if it hasn't hooked them in the get-go 10 seconds. So, when y'all repurpose a podcast to YouTube, skip the intro and dive right into the core message.
Or, better still, edit. Have a recording format where some sections volition be included merely in the video, and some only in the podcast. Fifty-fifty if this ways recording culling sections. Or, record audio-only sections to slot into the podcast when editing it together (that'due south what I tend to do).
Something that many of my clients take found confusing when starting a video podcast is not really knowing who they were talking to.
"Am I talking to my podcast listener…should I ask them to subscribe and exit a review?"
"Am I talking to my YouTube viewer…should I ask them to and hit that subscribe button, turn notifications on, and leave a annotate below?"
My recommendation is to tape two dissever outros if y'all can. This fashion you can speak to both audiences appropriately, only it can take a little bit more than planning.
If someone in your team, or an outside provider, is responsible for editing your video and audio, be sure to explicate the format and content that you require for your YouTube video and your podcast. If you work with an agency similar u.s., at Content 10x, we know exactly how to edit a video so that the correct parts are in the podcast and in the YouTube video!
Don't: ignore the footstep
A YouTube audience tin be impatient, so pay extra attention to your video's step. You have to hook people correct from the start and maintain their attention.
Ane simple way to keep a adept footstep is to edit in bound cuts – where you pic a single accept, but you jump forwards by editing out content. This keeps your video sharp. Jump cuts are good for transitioning between topics quickly or to remove any pauses or hesitations.
Also, recollect that you lot don't have to apply all of your podcast episode when you repurpose it to YouTube. You tin be selective. Which brings me onto my next indicate…
Do: segment your content
I've talked a lot before well-nigh the benefits of segmenting your content. To find out what they are bank check out How to Segment Your Content for Unlimited Repurposing. In this instance, segmenting tin can be extremely beneficial.
Chopping upwards your content to repurpose it tin can be time consuming. However, if you segment your content, you can easily pull-out standalone segments and repurpose them to a multitude of channels and platforms.
For example, when you repurpose a podcast to YouTube you lot may non want to include your unabridged episode. Y'all might simply want one or two particular topics on the platform.
Say you have a applied science podcast, and each week you record an episode roofing three items: your favorite new piece of technology, discussion of a tech-related news article, and finally your review of a tech gadget.
Y'all might not want to publish this entire podcast episode on YouTube. Your gadget review might be something that your podcast listeners asked you to do and they love to chat about information technology on social media. Just you don't accept that bond with your new YouTube audition yet.
Instead, yous'd rather share your thoughts on new technology. This segment has more than potential to be found by the search engine and can perform well as a standalone piece of content.
Segmenting your podcast content means that y'all tin repurpose the sections you want to YouTube without having to spend hours editing the video to exist YouTube friendly. It also makes for a much more than digestible video – and you lot can repurpose the segments across other platforms for fifty-fifty more visibility.
The purpose of your videos on YouTube may exist to abound your YouTube aqueduct. Simply it could just every bit easily be to highlight your podcast. Your segment could exist, in essence, a podcast trailer, and the call to action is to heed to the full episode.
Don't: forget YouTube SEO and metadata
It's of import that yous consider YouTube SEO when uploading your video to the platform.
This involves choosing the correct title and doing some keyword inquiry. This means that the title of your YouTube video may not be the same equally the title of your podcast on the podcast apps.
Your YouTube video description needs to be written for the platform with SEO in mind. Once more, this is going to be different to your podcast show notes.
You besides need to consider the right tags and stop cards.
There's also human SEO – your thumbnail. Thumbnails are EXTREMELY important. You need to create a custom thumbnail and the words on the thumbnail should not be the title of the video. The words are to "go the click", and then don't waste product an opportunity by repeating the title!
The good news is, considering Google ain YouTube, whatever work you do to assistance your video with YouTube SEO will also help with Google SEO also.
Do: pay attention to sound quality
If yous're a podcaster already so yous know how of import audio quality is. Make certain y'all keep audio quality as high every bit possible when recording your videos likewise.
My acme tip for any podcaster is to invest in a proper microphone. Yes, even if you lot're doing a video podcast. Recording your audio using an internal congenital-in mic on your camera or computer just isn't the same…
Are you ready to repurpose?
I hope my six dos and don'ts for repurposing a podcast to YouTube are helpful. Exercise bear them in mind when repurposing, and don't hesitate to get started!
Repurposing podcasts to YouTube could be a game-changer, but... as I mentioned information technology depends on what your goals are, your budget is, and then much more.
Video podcasts should be loftier quality content. So actually take the time to consider whether to repurpose your whole podcast episode to YouTube or whether you should only repurpose your highest-quality segments.
If your main goal isn't to grow your YouTube channel, then is it to grow your podcast listeners? Or is it for as much brand awareness as possible? Knowing what your goals are, how you'll measure out them, and existence patient pays off when it comes to content.
Think, Rome wasn't built in a day…and neither was a successful podcast or a YouTube aqueduct!
Many of our clients consider video to be their core content, and we assist them with repurposing their videos into podcast episodes. They don't consider themselves a "podcaster" as they create video content. But by turning their video into podcast episodes every bit well, we aid them achieve a wider audition. And it works really, really well.
Others consider themselves first and foremost a podcaster. The podcast is their fundamental focus, so they repurpose information technology into a video for all the reasons I discussed in this post.
If you are a podcaster, and then you should counterbalance upwards if recording video podcast episodes could benefit you. There are extra production times and costs to call back about and then you demand to consider if making the actress endeavour will help you reach your goals.
There is no doubt that it does take more than time, and in that location's more of an investment. But in that location are besides many potential benefits that make it worth it.
Perchance you lot're thinking of starting your content empire with either video or podcast content, or maybe you're already a video creator or podcaster looking for some repurposing assistance.
Either way, our services mean that you don't have to embark on your repurposing journey lone. Our Video 10x , Podcast 10x and LinkedIn 10x services can help you launch a podcast or start creating video, or reach new and wider audiences with your existing content. Click the links to find out more or reach out to united states to find out how nosotros can help you.
Source: https://www.content10x.com/how-to-repurpose-a-podcast-to-youtube/
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